[YesThatTom2]

This is a great concept! Best of all you have an obvious exit strategy: Twilio and its competitors would love to add this feature set to their portfolio: imagine a txt message that not only offers to sign you up for an event, but adds it to your calendar!

[YesThatTom2]

To be clear: the exit strategy would be to be acquired by twilio or a competitor. One will have the foresight to add this feature then the others will feel obligated to add it too. You can position yourself to be acquired in the first round or the second.