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by owenmarshall
5507 days ago
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Sure, it might be fear, uncertainty, and doubt on the part of adopters. But rightly so -- if there's one place where people are going to be conservative, it's with their banks. The very first thing I did when I hit BankSimple.com was CTRL+F "FDIC". One tiny mention in a blog preview 2/3ds of the page down. That doesn't cut it. It's BankSimple's job to inspire confidence in their offering. Their front page seems to spends more time talking in vague terms about how their service is going to be mobile centric, and how they're going to put me first. What their service is all about, and how it works -- the things I care about -- are buried and quite vague. |
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