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by gitpusher 1987 days ago
IIRC, the WhatsApp founders had an agreement with Zuckerberg to keep WhatsApp ad-free. I'm not sure whether that agreement was written, or merely verbal. Nevertheless, Zuck appeared to honor that agreement for a time.

But of course, all roads at Facebook lead to ads – and they were pressured relentlessly to monetize. This is why they both left Facebook, and even left a large pile of $$ on the table:

https://www.forbes.com/sites/parmyolson/2018/09/26/exclusive...