[13ren]

Thanks for that. I think there's some kind of a distinction between a technology company, and technology company that is directly tied to a non-technology business, so that it also is a non-technology company.

Buildsoft (the acquired company) develop software for the building industry. At some point, this is the same business as developing physical tools for the building industry. Once there's a known task and a standardized way to solve it, we can develop our tool for doing that. There's less uncertainty.

I think the distinction is to do with uncertainty, generality and abstractness. A "technology" company is doing something new and unknown, that is applicable to many different industries - but hasn't settled down yet. Once the application becomes concrete, and specific to a particular industry, and the way of solving it is pretty well established, I guess it becomes just a regular business like any other.

Moore's "Crossing the Chasm" talks about customizing a product to a specific industry, as a way to get a measure of security - you won't get wiped out (until the next revolution in computers).

I was thinking that Warren might not have anything to do with this acquisition, but he's very attentive to capital redeployment, so I would guess he did personally approve this purchase.