[SCNP]

I would love this if I trusted any online service to maintain the paid option as truly ad-free over time but I've been burned by the TV industry too many times. Ad creep ruins every paid service and ultimately just drives the price up.

[Spivak]

* Offering an ad-free version devalues their ad network so it would end up being more tha $2/mo.

* Even if they didn't show you ads they have no reason to not still obsessively track you and monetize that data in other ways.

[JKCalhoun]

Yes, but if they continue to hemorrhage users they may come to wish they were making $2/user.

Long term, Facebook is dead. Perhaps internally they know that and are already planning for it.

[SCNP]

This is kind of my point, too. Free market will incentivize getting money both ways so without regulation, this is what we get. And I hate it.