[bluegene]

In traditional banking, UX is an afterthought but from what I see, for BankSimple, banking takes the backseat but UX rules. I say this coz there's no details on FDIC, interest rates, etc. IMO, instead of doing Banking; they can sell their product to banks

[gonehome]

"BankSimple account plus BankSimple debit card replaces your existing personal bank account. Make deposits, withdraw cash, pay bills, earn interest, and more.

However, BankSimple is not a "bank." We partner with chartered banks who provide FDIC-insured products, leaving us free to concentrate on designing the complete consumer banking experience, via the web and your smartphone. "