[cont4gious]

but absolutely none of that requires a unique identifier, which is where this article focuses most of it's gripe.

[willidiots]

It seems like the "Integrated Traffic Rank indicator" could, if they wanted to distinguish uniqueness by users rather than unique IPs.

Not that it's a good idea.

[beagle3]

While I usually follow "do not ascribe to malice that which is adequately explained by stupidity", I don't think this case is adequately explained by stupidity.