[CloudNetworking]

You would enjoy a Bentley if you liked Bentleys or certain kind of cars and enjoyed driving them. You would love a big house in Majorca if you were from the area and had a big family -or plans for it- and you would love to be with the person you'd love to be. Those are just examples. There may be a thousand more reasons why you'd love those.

The fact that you don't like Bentleys, big houses in Majorca or a specific lady does not make them vacuous or meaningless; not to mention it would be 100% rewarding if those were your dreams and you've accomplished them.

That guy may or may not like those, but appeals to people that would love -or they think they would- those. The same goes for any other dreams we have.