[marcus_holmes]

Find a business model that works for independent journalism, then.

Advertising pays more with more controversy. Patronage (having a rich person pay the journalists) comes with strings. Consumers appear willing to pay for journalism only when it supports their political beliefs.

[DubiousPusher]

Yeah, the solution isn't to find a single fount of truth we can all sup from. We are where we are because that mid-century model was fragile. Not to mention it allowed Americans to overlook any wrongs that didn't blip on the radar of the NorthEast intellectual hegemony.

The real solution is a healthy ecosystem of independent news.

[jaredwiener]

We're trying! https://blog.nillium.com/why-were-building-forth/

[marcus_holmes]

Interesting! What business model are you going for?

[jaredwiener]

Think of it sort of Twitter-meets-Substack.

It's still advertising/freemium, but with some big differences. We syndicate out the internal updates that reporters are already writing within their own newsroom, so while they work on their current formats, we just piggyback off of existing work. Then we revenue share from those ads/subscriptions back to support the reporters and news orgs doing the reporting.

There is money being spent on ads now, its just going to the wrong people. We're trying to fix that -- and align the incentives back so that everyone -- readers, reporters, us -- succeeds when we have good journalism, not clickbait.

[marcus_holmes]

That's interesting. I used to run a newspaper a couple of years ago and have spent a lot of time thinking about business models for it since.

The main problem with advertising is it monetises engagement, which means that it massively favours controversial or emotional content. How are you going to avoid this? If you have a good journalist writing great journalism, and a hack writing clickbait, how are you going to avoid the hack getting more ad revenue?

[jaredwiener]

Because we aren't monetizing the views, per se.

Since we're posting _updates_ rather than full articles, it's more like Twitter. We can display ads in between the updates -- something print newspapers used to (and still) do all the time. Then we just take the revenue share from any specific market, divide it up by the number of updates contributed, and go from there. It's not perfect, and we may still want to tweak, but the hope is that we can then incentivize lots of hard news reporting, and not "5 celebrities without makeup."

[marcus_holmes]

OK, yeah I get it. That's interesting, I look forward to seeing how it pans out :) good luck with it :)

[marcus_holmes]

I signed up for Forth - you guys need to learn that zip codes only work in the USA, us foreigners have different things ;)

Nillium looks really interesting, too. I get the need. Slack is utterly useless for this, yet seems to be the default for some reason.

[jaredwiener]

Thank you!

We're launching in the US initially -- but I get the issue. Still, any newsrooms outside of the US who might be interested should still get in touch. https://www.nillium.com/schedule-demo/