Just thought of downloading the game to understand what all this valuation is about, but the reviews in the iOS App Store are so so fake, it stopped me right there from installing it.
Reviews for this app will definitely be kinda weird... it's all UGC targeted at children so a lot of reviews will be written by children, probably about the games on there (even though there are technically infinitely many game possibilities- anyone can make one).
Definitely an interesting platform, for sure.