[andrenotgiant]

I'm not the creator of NRG, but I feel like there's a bit of a "you know it when you see it"[1] thing going on when it comes to classifying a company's various marketing channels into "NRG" vs "not-NRG".

One way to think about it: "If you stopped investing in [CHANNEL X] would all the benefits from it disappear tomorrow?"

In that sense I would definitely classify blogs and content as organic.

Another way to look at it, building on this intent from the original article: [2]

> The rationale behind the Natural Rate of Growth is our conviction that PLG businesses have an organic, self-service growth engine at their core because they’re built to attract the end user. These companies solve for end user pain, make it easy to get started, deliver value before the paywall and hire sales last.

With that in mind, it absolutely makes sense to include writing, how-tos and docs in NRG.

[1] https://en.wikipedia.org/wiki/I_know_it_when_I_see_it [2] https://openviewpartners.com/blog/new-saas-metric/