[dj_mc_merlin]

As a customer: the content DO makes definitely makes me "love" it more. This is rather due to the format, many guides are exactly what I need, presented in the right way for the audience. No uselessness or BS. This suggests a good company culture, i.e. I believe that the company is good, not just the product.

[neom]

That's because one of the co-founders, Moisey, drilled into us the importance of being genuinely kind and showing love and gratitude for each-other and the customer. Interestingly, this was also drilled into the early community team at DeviantART by one of the co-founders, and, it seems, what dang and co do here at HN. Kindness goes a long way.