| > "We used the word "love" a lot at DigitalOcean as one of the key/core values for how we thought about customers and community. " Right on! We think the language we choose for our frameworks has many downstream effects, and we specifically use "Love" (versus something like “engagement”) in the Orbit Model: https://github.com/orbit-love/orbit-model > "how do you think of blogs and content marketing w.r.t this? Is that a "big marketing effort" or does it fit into community?" There’s definitely lots of overlap between content and community, and generally we don’t try to draw hard lines, as context matters so much. For the purposes of this question, though, we can think in terms of a spectrum. On one end, all content would be community-generated, and on the other, all content would be produce and distributed by the company. In most cases, you’ll have a mix of both. In the case of NRG, the formula discussed in the article, the question is “how fast are we growing before layering on incremental investments in sales and marketing.” For the purposes of this metric, I think the spirit of the law would say that company-generated content would fall outside of scope, but stuff that folks in the community were organically creating could reasonably be included. |