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The media’s ad-supported business model and the effects of branding on consumer behaviors naturally results in an extraordinarily pro-left media environment. The cost of advertising is bid up by brands that benefit from presenting a liberal image, and it drowns out all alternative views. Just to illustrate, take greenwashing as an example. Companies market their products as being good for the environment because that drives sales, and you can find that message on every shelf in the grocery store. There are many alternative views, very convincing ones in my opinion, that choosing the bottle of water that uses a thinner plastic is still harmful to the environment, and supporting greenwashing by purchasing it actually results in net harm to the environment because it reduces adoption of better options (reusable bottles, tap water) and distracts consumers from issues that could actually have a meaningful impact on climate change (innovation in direct air capture, greener steel production or air travel, a carbon tax, etc). But how would that message ever reach consumers? It doesn’t make them spend more, so people never hear any of this. The result is a populace that believes they are saving the world by not asking for a straw at Starbucks. This is happening at an ideological level. Major brands either declare no political stance, or they declare a pro-left stance. Every celebrity either declares no political opinion, or declares a pro-left political opinion. (Or declares any pro-right opinion, even vaguely or accidentally, and has their brand harmed or destroyed for it.) I’m something like a Clinton-era liberal, I guess, but the media environment is concerning to me. I would choose Biden over Trump, but the fact that the election was this close even with every major media source being so aggressively and overtly anti-Trump and pro-Biden does concern me. I can’t ignore the fact that if the media environment was more balanced and less ad-driven, it probably would have been an easy victory for Trump. And I do think all of the above is material to the subject of election integrity and the health of our democracy. |