[jedimastert]

KFC has had a rash of failed silly crowdfunding campaigns as part of their ridiculous marketing push. This is almost certainly part of that.

https://www.youtube.com/watch?v=np5tFlmRUIc

For Coolermaster's part, they seem like the kind of company that would dedicate a few engineers to a silly idea for the hell of it.

[rzzzt]

Thermaltake did make this cigarette lighter/cup holder combo in a drive bay: https://www.youtube.com/watch?v=_ErL39wqO-c

[m463]

This is probably pretty effective co-marketing on coolermaster's part. I've seen them make cases before with other people's logos.