[benmanns]

You can buy unlimited gift cards directly from the merchant for face value, so that sets the price ceiling. Gift cards are strictly worse than cash, and individuals with gift cards who want to sell them value them less than face value, otherwise they’d keep/spend them. The only legitimate cases I can think of are if you are spending an eBay gift card to buy one you value more, or if you somehow get extra cash back or etc to justify buying from eBay over the gift card issuer.

[strogonoff]

Interesting. I thought gift cards were used by people who lack a supported payment method, and face value was the floor.

[compsciphd]

we aren't talking credit card gift cards (i.e. visa/master card brandedc cards, we are talking store branded cards, and while amazon cards are the closest to cash of all of them, due to the the number of products they sell, you can still buy them for face value from amazon, why pay more?)