[thepace]

I have been wondering about whether there is a limit to how much Amazon can grow in terms of number of industries they can expand into and also how big can they grow in each of those industries. At some point, there will obviously be attempts to create legislations to stop them from growing. Such legislative maneuvers will probably be rendered ineffective by intense lobbying.

I think there has be change in consumer behavior and expectation to stop Amazon at this point. But will there be significant enough change in consumer behavior so that it is longer feasible for Amazon to grow so much?

[mlazos]

I don’t think this sort of regulation would happen unless they meet the criteria for a monopoly and I’m not a lawyer but I don’t think Amazon meets these criteria. It has competitors in every market it is currently in. Walmart, Target, and Etsy are all competing retailers online and physically. Azure competes with AWS. The process here on out to beat profitable and large competitors to wield monopoly power is incredibly difficult. I don’t see a problem if they enter new industries to find more opportunities for growth, companies do this all the time.

[chii]

> consumer behavior and expectation to stop Amazon at this point

why? if amazon is providing a service that people want (and pay for) at a very competitive price (either by making economies of scale that only they have, nor by leveraging existing business assets they own like AWS), then theres' nothing wrong.

[megablast]

You must love monopolies.

[PopeDotNinja]

I suppose the upper limit would be becoming the economy itself. Imagine monetary policy being set by https://treasury.amazon.gov.

[philwelch]

JP Morgan, himself, used to do this.

[drKarl]

You mean like Buy n' Large? https://pixar.fandom.com/wiki/Buy_n_Large

[tsjq]

If they face resistance, They might do like Google -> Alphabet , or might become a holding company like BRK.