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by santoshalper
1994 days ago
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No, specifically I think he does not do any manual vetting or reviewing. I think he essentially gets a ton of products in a given category, then takes the average review and price and runs some kind of formula to find a value sweet spot. I've done this same thing dozens of times myself in excel and it's kind of cool to see someone do it systemically. Combine this with something like wirecutter that does vetted reviews (but probably looks at fewer products as a result) and it seems like a good complement. |
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Off-Label Usage - Customers rate a portable jump starter 5-stars, even though they have only used the product to charge their smartphones, not to jump start a vehicle.
Self Validation - Customers rate a carbon monoxide detector 5-stars because they feel a sense of relief and validation that their purchase will protect their families.
Customer Service Uprating - A 1-star rating is later updated to 4- or 5-stars because the manufacturer offers the customer a replacement product (and suggests altering the review).
Misunderstanding - A customer leaves a negative review because he or she didn't read the product description carefully and is consequently disappointed with the product.
Ideology or Spite - A positive review is paired with a negative rating because the customer disagrees with the business practices of the manufacturer (e.g. It's a great product, but Widget Corp. is a POLLUTER!).
Wrong Model - A review for one variation of a product is lumped in with reviews of another version of the product. (Hard drive failure rates can differ by 900% depending on the size of the drive.)
Wrong Product - A product page is repurposed by a seller, thereby mixing the reviews of one product with a completely different one. E.g. A page about a protective phone case contains reviews about a wireless charger.
Shipping Issues - Customers leave negative reviews because their packages arrived late or damaged in a way that reflects negatively on the shipping carrier, not the manufacturer.
Joke Reviews - A customer uses his or her review as a platform for comedy. Sexual wellness products, or those that are gender-based, seem to be disproportionately affected.
Empathy or Pity - A customer has a bad experience with a product, yet he or she leaves a positive rating (typically, 4-stars) because "someone" might like the product.