[apendleton]

My guess is that the set of people attracted to that mystique is demographically skewed, and the demographics it favors are probably already well-represented. The copy in this new redesign seems specifically oriented towards doing better on that score.

I would imagine the CIA has a particular interest in diversity -- on the operations side, they probably need people who can plausibly pass as locals in a wide variety of countries, and on the analyst side, they probably need native speakers of lots of languages, people familiar with lots of cultural contexts, etc.