[dannyphantom]

I think you're onto something but looking at it in the wrong way when you say that YOUR stuff is basic. It's not YOUR stuff that is basic, it is what you can find that is basic.

Many of the challenges that would lead to a revenue generating idea seem (to me) to come from something that isn't regularly discussed - something basic along the pipeline that causes someone, somewhere down the pipeline a small and/or large headache - with varying degrees of course.

Let us take a small peek at Stripe, they identified a piece of the puzzle by creating a solution for online business payments. That is awesome and all but I want to detract from that into a more manageable scale. What do you find is a headache, to any degree? Maybe a prebuilt excel sheet for those who don't whelm the power of being an excel guru. Perhaps an app that allows drivers to simply upload a receipt every time they get gas to track average mpg - with some nice extras that could track mileage. The market is flush with these type of solutions. I think the real challenge is pushing beyond the idea of this mindset being challenging.

Think of all the moving parts vs the large scale. You'll be sure to find something along the way, I guarantee it.