[cturitzin]

I manage advertising spend for a small technology company. We spend in the 10's of thousands per month on Google and Facebook.

We can measure customer acquisition cost and we do using normal tools like Google Analytics.

We've had days where we pause our campaigns, and we get fewer new customers that day. We've had platforms pause for a period of time because of some issue, and we get fewer new customers over that period of time.

It's one data point. I'm aware of plenty of other companies with similar results to what we see.

[Judgmentality]

Thank you. Even if it's only one data point, I appreciate it.