[michaeljelly]

It's a future prediction, agree aggregate status don't show it yet, but the people who drive long-term trends (for example, the early adopters of Facebook) no longer use it, and the brand crisis I think is only going to continue.

Totally agree that Facebook isn't going to vanish any time soon, I'm just saying that basically they won't win because people are slowly but steadily losing trust in them, and they will lose their data & talent advantage.

People are also becoming more willing to pay for software over time, I think/hope the pendulum will swing back to the "user pays for product" model. We'll see!