[friendlybus]

If I search "Kleenex" on Google, I'm asking Google to find me Kleenex, not some ads. If Google is going to start listing things in highest-to-lowest bid, then it stops being a search engine and starts becoming an auction house of links.

[lotsofpulp]

It already is an auction house of links. I think you have to go down at least 6 or 7 links nowadays for actual search results.