[joaodlf]

Certain types of product have become directly linked to a product name, yes. Google is smart enough to know this, though. If I google for my non VC funded product name, which is unique, why should the first result be for a direct competitor with deep pockets in advertising?

This would be fine if Google embraced their dependance on ads, but Google still labels itself as a “search engine”.

[tqi]

Isn't this more of a protection for established players? ie if your product is a GitHub alternative, should you be allowed to buy ads targeting ppl who search for Github to build awareness?