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by heisenbit 1994 days ago
Sadly it is also a great example of Apple setting suddenly way too tight deadlines. Imagine rebranding Apple in a few days to Bananas.

It is also a case of disrespecting long term business relationships. It is one thing to demand name changes or functionality changes from a new product. It is quite another to do it with a long term partner. And these sort of things could be very, very easily avoided dimply by a few rules, may a few lines of code and more respectful and mature communication in these corner cases.