[mcavoybn]

I was upvoted for this comment at first, then harshly downvoted.

Let me expand on what I meant:

Leveraging consumer data (and marketing that process in a blog post) is an insidious affair. This article is just a rebranded, simplified version of a research paper. There are many other articles like it, and they intend to simplify and sensationalize (to the degree that they can argue plausible deniability) something outrageous.

This entire article; the webpage, the work of the author, the words the article is composed of, could easily be reduced to a simple statement: "People who are more willing to take a risk on an unusual product are more willing to take a risk in multiple categories." This such an obvious conclusion that the publisher of this article should be tried for conspiracy and fraud. A child could come to this realization.

This is clickbait, plain and simple. Furthermore, its insulting. I look forward to the day that those who publish these article lose their incentive to do so.