[BillinghamJ]

> Your page budget should be 100ms max, given all your tools actually do are track a couple of text fields in a pleasing style

Yeah although it doesn't exactly help in figuring out how to resolve, I think this can be a good grounding in what the product fundamentals actually are and figuring out which over-engineering of those fundamentals is translating into speed problems

I often feel that product people view this type of problem in the wrong way - when you're starting at 5-10s, little incremental A/B tested tweaks are not going to get you down to 50-100ms. A 100x diff requires you to rethink from first principles - it's impossible to get there otherwise

Of course this is also why incumbents get disrupted by startups!