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by redelbee
1989 days ago
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Increasing ridership can come from tech but I think it’s much more likely to come from better and more bike-centric infrastructure and norms. Separated bike paths, bike storage, showers at offices/work, etc would all make it much more likely for someone to decide to bike. We could tell people: Decide to bike and save money. Decide to bike and save health. Decide to bike and save the environment. We can tell people those reasons now but there is still a huge hurdle, and it has nothing to do with the bikes or technology. What if all bike companies (and component manufacturers like Shimano) spent all their R&D budgets on education and lobbying instead of better technology? That might work. Is any one company big enough to make a difference if it went at it alone? Probably not. I don’t look forward to environmental catastrophe but I do think it could help move cycling into more of a mainstream solution. Then perhaps we could have the will to tackle some of the infrastructure and norm issues that keep cycling a hobby at best. |
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> What if all bike companies (and component manufacturers like Shimano) spent all their R&D budgets on education and lobbying instead of better technology?
The R&D budget of the entire bike industry is not going to move this needle.
What has moved this needle is the fact that automotive infrastructure has become a huge obstacle to growth in big cities. Most big cities cannot increase road infrastructure to support growth so they are more or less forced to support denser forms of transportation like cycling or stop growing.
The other big thing is eBikes.