[Kluny]

> Brands can get stocked in major retailers because you need decent products to make it through Walmart's buying process.

Not only this - brands that get stocked at Walmart need to have considerable production capacity. I was involved in a manufacturing business that did great as long as we stayed b2c - but when we started doing b2b sales, even in small local shops, we got swamped rather quickly because we didn't have enough capacity.

It's not much use finding a quality product if you can't buy it.