|
|
|
|
|
|
by quasse
2000 days ago
|
|
|
> because "top photography vlogger" presumably pays better than 99% of all other work that involves photography. Just to be clear though (I work in a field that relies heavily on niche-specifc YouTubers for marketing) - the reason that being a "top niche blogger" pays so well is because companies pay them a lot to encourage favorable opinions of their product lines. I've seen amounts that are several multiples of my annual salary for fairly small market segment channels - and it's not explicit like "We are hiring you to post positive reviews of our products" because that would need to be disclosed. It's more along the lines of "We are nominally hiring you as a brand ambassador, you will visit our HQ and make a collaboration video". But of course, YouTubers aren't stupid, they're not going to post negative content about brands that are paying them even if it's theoretically for something else. This is the same problem that PC hardware review magazines had back in the day - companies that purchased a lot of advertising from the parent company just happened to never get negative coverage in review articles. You can't bite the hand that feeds you. |
|
|
Canon says "make us look better than Sony" and Sony says "make us look better than Canon" but at least in the stuff I watched, for photography, the really successful people were quite obviously prickly opinionated photo nerds who were not likely to risk their ever-increasing reputation and influence for a bit of payola.
I guess it probably varies a lot based on subject. Travel vloggers are pretty openly corrupt in that sense. And I have long dreamed of being a corrupt restaurant critic...