[Taig]

I recently launched a website that allows users to book a locksmith for emergency door openings (https://slozzer.net/). The main goal is to ensure a safe and reliable process, because the locksmith industry has a terrible reputation for ripping off and exploiting customers (at least in Germany, for whose market the product is designed for).

Unfortunately, only after several weeks of development I found out that it is not possible to run Google Ads for locksmith keywords, because in the past they were exclusively occupied by scammers. Now I'm torn between abandoning the project or getting involved in the tedious SEO battle with little chance of success.

[wcarss]

interesting service! Some unsolicited ideas: this sounds like the kind of thing you could take to blogs or newschannels to tell the kind of interesting story: "imagine getting locked out and then getting conned! locksmiths can be shady sometimes, but people really need them, so we make it safe."

I imagine you could find places that would do an interview of you or let you write a short guest blog post to get links back to your domain and drive up your domain's authority for the keywords, and also to directly drive traffic there. Locksmiths and landlords might also be good sources of traffic over time. Or a homeowner's association!

It also might be interesting to experiment with a kind of 'locksmith insurance' model, where you pay a small monthly fee for the peace of mind that a locksmith will be dispatched if you need it -- up to a limit of say 2/year or something. I can pretty honestly imagine paying for a service like that, at least during a normal year where I leave my house every day. Landlords or property management could also then 'sign up' with you on tenants' behalf, as a service available to their apartment, making their own lives easier too.

[Taig]

Thank you so much for your genuine interest and feedback, I really appreciate it. Getting external news/blog coverage is definitely something that is on my SEO to-do list, but I have other priorities at the moment as the competition is not getting traction despite numerous press releases and storybook SEO methods.

However, I have not yet thought about landlords, homeowners' associations and insurance models. But these are great ideas that I will start to explore now.

[polynomial]

It's pretty bad in the US also, going by investigative news reports where they install locks so easy to pick the news reporter learns to do it, and then a locksmith shows up and tries to scam them by saying it's a super complicated lock they wouldn't understand that is going to cost a lot more.