[coldpie]

Limited brand selection is actually a benefit. I don't want to spend an hour flipping through shitty USB-C cables to find the one that won't nuke my device. I want to pay the buyer at the retailer a few cents to do that for me.

[zucked]

You're just shuffling the effort of finding a good quality cable upstream to finding a good quality retailer.

[fuzxi]

Well, yes. The difference is that once you find a trusted retailer, you don't need to put in the same effort every time you need to buy something. You just trust them to have vetted their products for you.

[KirillPanov]

That's okay. I use retailers way more often than I buy cables. Find a good retailer and you can buy several products from them over time, not just one.