[Wowfunhappy]

> For an increasing amount of product categories, you're going to find 10+ "brands" on Amazon that are selling the same white-label garbage class product, just with a different sticker and box/ad art.

But you could still build up a brand the old-fashioned way, by buying advertising (including forms that can't be targeted, like billboards) to create broad name recognition. It's hard to do and it takes lots of capital, but that's the same as it has always been.

And then any white-label product you sell is a reflection of the brand you've built up, so it's in your interest to only sell high-quality stuff.