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by slovette 2005 days ago
You’re going to get cherry picked apart for this, but as someone who has ran supply chains, been apart of product dev that involved early hardware design & dev and the necessary chain dev to build that design, you hit the nail on the head.

Everyone wants a bad guy here, and apples logo with the billions behind it enable people to easily assign blame to that logo (not that they shouldn’t). But what’s forgotten is the massively complex “stack”, if you will, that brings everything together. Just saying “oh this billion dollar company is terrible!” Is being lazy and doesn’t contribute to a solution, all it does it make people feel entitled and validated because it doesn’t take much real thought.

The real problem at root is human/consumer behavior. Turning a logo into a fitting evil character borrowed from childhood cartoon narratives is not real.

Thanks for taking the time to write this up.

2 comments

> The real problem at root is human/consumer behavior. Turning a logo into a fitting evil character borrowed from childhood cartoon narratives is not real.

If the real problem is human/consumer behavior, then any real solution requires changing how humans/consumers behave.

A coordinated campaign to spoil good-will in any company that uses forced labor is an attempt at changing how humans/consumers behave, no?

I think that's a very unfair assessment of my original comment and very dismissive.

Do not make the mistake of thinking everybody who criticises a company like apple is naive as to the complexities and difficulties around supply chains at scale. I certain don't.

Having literally worked for one of apple's suppliers who they bankrupted to bring the process in-house I have given this probably a lot more thought than you imagine.

They have been trying to vertically integrate all suppliers as much as humanly possible for reasons of control, margin and competitive advantage. This has been apple's approach for many years and they have been utterly ruthless in doing so.

If they had the will to start to take the steps to actually divest from a literally genocidal state, they could do it. They simply do not care.

The part I do agree with you on is that they also know their customers do not care, and consumer awareness and action is a key part of pushing back on this kind of thing.

But please do not absolve apple of guilt by waving your hands and saying the supply chain is too interdependent and complicated.

If they can take steps to fuck over suppliers for profit and control, they can take steps to avoid slave labour.