[AndrewUnmuted]

Perhaps the OP's point was missed here.

Pointing out that no company can make the entire smartphone by themselves is all well and good. The OP was applying that wisdom to the "woke" culture Cook is seeking to solidify within Apple.

It's just as unrealistic for Apple to be woke as it is for them to make the whole phone by themselves. They love existing under that banner, though, because it succeeds in tricking many people into believing they can use iPhones and avoid being hypocrites.

[desiarnezjr]

The point of any kind of messaging is to broadcast intent and is always at least a little aspirational. That's the first step.

I'd honestly be far more wary about companies who doesn't broadcast anything, just to make whatever profit at whatever cost. Any Chinese phone brand right now (correct me if I'm wrong) or companies like Huawei or Lenovo, where, like it or not would have that approach to business possibly baked into their DNA.