[eropple]

> It's very hard to work yourself up about a job without actually caring about it.

I'm very lucky in that my current job hits on most of my skills as well as many of my non-work interests, and that's not a job I'd have to fake anything for, but it's not as if every startup coming down the pike is the greatest thing since sliced bread. This is a skill, and it is one that you can learn to be good at.

That enthusiasm is just the polite enthusiasm of a sales call. It may require a few minutes of reading and thinking (because tbh I also see a lot of folks who have no idea what a company does when they go in to interview), but it is almost always either a baseline "do they get what we do here?" check (which is what you can learn and practice for) or it is a cult you should avoid.