It took some time to figure out what Atomo was offering based on an unclear landing page. Alt-coffee is an important category and worth the investment.
Did you click on the "To the Lab" link? I think that it would be a more informative homepage.
But to explain the product, the current homepage just needs to add "Plant-based" before "Coffee without beans? It's molecular!" above the "To the Lab" link. Otherwise you might wonder what "Coffee without beans" must be made of.
But to explain the product, the current homepage just needs to add "Plant-based" before "Coffee without beans? It's molecular!" above the "To the Lab" link. Otherwise you might wonder what "Coffee without beans" must be made of.