[edw519]

This describes almost everyone I know. (Maybe that's why I spend time here).

OP, however, never mentions the most important thing about this demographic: they just want it to work.

They expect things to work intuitively right out of the box. They don't want to install any add-ons, extensions, or downloads. And they don't want to have to get an education just to try something new.

The gas pedal is always on the right and when you enter a room, flip the toggle switch up to get light.

So why doesn't your web app work like that? If it doesn't work right with the browser and resolution they got when they bought their computer at Office Depot, if they have to wait for Flash, or they don't know what it is, they'll leave and never come back.

This is the 80% in the middle of the bell curve, and they do have money to spend. Pay attention.

[danw]

They expect things to work intuitively right out of the box

20% or so of mobile handsets are returned to the shop. Rarely are they defective but just too difficult to use correctly. (The percentage varies by handset, I can't find the article I learnt this from at the moment)

[omouse]

I remember that stat and I can believe it. The interfaces on those cell phones sucks :S

[LogicHoleFlaw]

I've got a bog-standard cell phone (Razr) and I still get tripped up by the interface. I hate it!

[helveticaman]

Don't get carried away now. Razr is shit. Most other cellphones aren't that bad.

[unalone]

Yes they are. I can't think of a phone that I've actively liked beyond the iPhone. Voyager? Not even close. And apparently people think that's a good phone, too.

[Retric]

The bar for a good cell phone is vary low. I really liked my SCH-A990 because it worked well as a phone and you could use it as a 3MP camera but while it was better than average its interface sucked.

To take a picture you open the phone, rotate the display, close it an it looks like a normal digital camera with a 2 inch LCD on the back and a nice large button on the top right to take photos. Now all you need to open the shutter your ready to take pictures.

But, while that button takes photo's with a short click, by holding it down you can go to movie mode and take movies. So then if you did a short click that same button wold start and stop taking movies or if you held it down again it would go back to pictures. Who on earth thought that up? Nobody I handed the camera to knew how to work it without messing it up several times. But, most of them still thought it was a Great cell phone.