[abhinav22]

Could you expand please? It affects me a lot so definitely want to know as much as about this area as possible.

I see Google Domains as a strategic division that supports their cloud services and Google Suites (note how Amazon also sells domains now, I think and hope they both see it as a necessity and don’t kill it like other Google projects they have abandoned).

[ship_it]

Google being "Google" a/k/a using Ad-net Integration Model (Ads&Network) heads towards buying out all competition and then killing it forcefully (if it stands in a way); this way they [Google] stay on top of the every industry line on the www (which crazy enough, includes domain registers). It's basically lobbying for the company greater good, see: Entrepreneurship 101 =) There are many reputable domain registers like NameCheap and alike, that offers so much for less price. But, try typing domain registration in the Google and see what is the first URL offered to you (ta-da: it's Google Domain Registrant and GCM integration).

[abhinav22]

Thanks, that helps :)