[kodah]

I have not used this number and sometimes when these kind of numbers are included in news pieces I have a big eye roll due to it looking like a rubber stamp. That said, I'm part of other groups that are certainly in on-going crises and I'd love to see our resources plastered everywhere, sincerity or not. At the very least it makes some people stop and think, some may donate, some may volunteer. That's worth my eye rolls.

[zenexer]

It's one of those situations in which one organization does it and everyone else realizes there are no downsides. It's probably more sincere that we'd like to admit. Sure, there might be a liability aspect to it, but why wouldn't you plaster it all over, even if it's a rubber stamp? At worst, it has no effect. At best, you help people--people who are likely your customers. Dead customers don't pay bills.

[alisonkisk]

My local highway has 100s of those metal gaurdrails and while I know they mean well, only 1 of them has ever been used.