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by andrepd 2008 days ago
>We lost the Art of interface building and turned it into a complete science

If only... Most modern companies seem to ignore any kind of science and thoughtful consideration of their UIs. The only considerations seem to be: (1) looks good on screenshots, and (2) is modern (for some arbitrary definition of modern). The only "scientific" tool they emply A/B testing, blindly and massively.

Look at some reports about beta testing for Windows 95 and you'll see how far we've fallen.

1 comments

> The only "scientific" tool they emply A/B testing, blindly and massively.

Which optimizes for metrics that aren't beneficial to the end user.