[whatwhatwhat]

>I will pay you $10 for everyday I don't come to the gym and get on that bike for at least 25 minutes.

Not to nitpick, but I think that "dont" shouldnt be in that sentence? The way it's worded incentivizes the trainer to make sure I don't show up. Without the "dont" it sort of encourages me to not show up because it costs an extra $10, but at the same time the other guy is going to be encouraged to get me to show up. Or maybe the analogy just doesn't work. I get your point entirely though.

I liked the article.

[JohnnyBrown]

You are correct that the trainer is incentivized such that he would prefer I not show up. But /I/ am incentivized /to/ show up.