[giberti]

This model for a position statement can be helpful in very early development. Having a statement early, even before the solution exists or is even fully understood, will be a competitive advantage. Some of the other examples in comments (which are great by the way) require having a better understanding of what you are building.

> In terms of what comes first, product or positioning, Jackson suggests that the two should grow up side-by-side.

Using this as a model gives you a first cut, which you can later refine and shape into something even better.