[m-ee]

I've worked with ex Apple supply chain people, and they were very used to operating at massive scale and the leverage that came with it. This led to some some unhappy suppliers some of which walked because they felt we were being too demanding. I don't want to overgeneralize, some of the issue was likely the culture of this particular team, but I could definitely see growing pains as they move into a new vertical with suppliers they can't push around as much. There's a lot more to it than "Apple is good GSM"

[briandw]

Same here. I have vivid memories of the supply chain guy yelling into the phone, and this gem of a quote. "What's my target price? It's zero, now what can you do for me?!"

[m-ee]

Company I used to work at was approached by Tesla years ago. They tried very, very hard to convince our CEO that selling Tesla parts at cost (or preferably less) was a great money making decision. Just think of the scale!

[rrdharan]

What’s funny is everyone (including Microsoft) was saying all this same stuff about Apple in 2006 and early 2007 when it became clear they were going to move into phones.

[the_arun]

We need smart electric appliances from Apple at home - lights, washer/dryer, refrigerator, etc.,. We'll be controlled by Apple wherever we go :) Apple eyewear could even track how many times we flip our eyelids.

[mamp]

The point is that they don’t need to. They are not selling advertising, they are selling privacy as a service. E.g. Apple maps breaks apart your journey on their side so they can’t reconstruct your journey from a to b.

[the_arun]

They may not need maps for this. They could use geolocation or “findMyDevice” service which may be collecting this data already. Right?

[pxtail]

No no no, stop it, it's Apple and this word is the synonym to "privacy", you are not buying a device, it's like second mother, caring about you and protecting your privacy with angel wings.

[coldtea]

That seems like a reasonable argument, and not hysterical snark.

[nomeddie]

Let's hope Siri will evolve better than the auto correct on iOS in this instance to interface to all these appliances.

[coldtea]

Apple would be the only major FAANG company that doesn't need to do that, because they don't make their profits through ads.

Google and Nest on the other hand...

[crucialfelix]

But if they dare to try to start a record label then Yoko Ono will put a quick stop to that.