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by Nkuna
2009 days ago
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I'm a simple man. I prefer my mobile device manufacturer to be different from my auto maker. Maybe that's just me. Another aspect I think Apple will struggle with (if they really pursue a full blown car) is the very same reason it succeeds: brand affinity. It was easy to ditch BlackBerry when the iPhone came out because the cost of buying a first gen product wasn't so high. I love BMW and don't see any current or nascent tech changing that. I'd love for them to compete, really compete(!!) with Tesla et al. because EVs and all they represent is exciting but I'm not so hot on Tesla. Great brand and product but kinda feel I'm not their primary demographic: tech bros who wear Allbirds and live in Silicon Valley. German carmakers have a rich history that speaks for itself when you see the badge on the bonnet. Can't say the same about Tesla, let alone Apple. Say what you will but Nazi Sled > Tesla any day. At least for me. |
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