[pkennedy]

Reason 3 is why I am constantly advising friends not to take "promote your business on Facebook!" classes, especially when there are other, more direct avenues available to them. I've come to the conclusion that social and marketing are an awkward mix, and most people route around attempts to inject the latter into the former.

On the other hand, social media is a great way for your customers to tell their friends if they've had an exceptional experience with you. So I believe making it easy for your customers to talk about you is far more valuable than building on Facebook itself.