[asab]

Google can't say this directly; forcing people to use your upsell for preferential treatment is likely anti-competitive. Instead, Google ranks on page speed (among many many factors), and then offer a proprietary tool (AMP) that promises to help.

[input_sh]

It still doesn't rank on page speed (it will start in May next year), and it's not that hard to make your website faster than it would be with AMP.

[DeathRay2K]

It's similarly easy to make your website slower than it would be with AMP. Absent a performance advocate in the development team, the features that reduce performance are much more apparent and valuable to most businesses.

[lern_too_spel]

> it's not that hard to make your website faster than it would be with AMP.

How do you beat prerendered? Your definition of not that hard seems to match my definition of impossible.