[ascagnel_]

While I generally agree, I think MS has to copy Apple here, but not because they need to make the same products. The M1 chip was Apple planting the flag for consumer-level ARM performance, and every indication is that they'll be able to scale that performance up to more demanding use-cases. MS's fortunes are tied to Intel and Qualcomm for the time being, both of whom are falling behind on performance and performance/watt, so they need to do something to remain competitive.

What would throw the world for a loop would be if MS secured an x86 license from Intel and developed their own chip with the performance/watt of the M1.

[neogodless]

I wish there was a third entity in addition to Intel and Qualcomm that produced computer processing units that Windows would run on. Some kind of advanced micro devices that outperformed both Intel and Qualcomm would be really interesting to watch.

[ascagnel_]

AMD has been doing great work over the past few years, but they've traditionally been a much smaller outfit (market cap for Intel is about 50% larger than AMD), and their work over the years has been off and on (they frequently compete more on price than anything else, although they did win the race to 1GHz two decades ago). I doubt it'd ever pass legal muster, but if Microsoft were to buy them (and their x86 license), I think they'd be able to do some very good work.

[neogodless]

> AMD has been doing great work over the past few years

Yes - thus "MS's fortunes" is also tied to AMD.

> but they've traditionally been a much smaller outfit

Tradition isn't really the key here. Intel does explore more markets and holds much more market share (specifically desktop and laptop PCs) right now. AMD has been steadily growing in the desktop/laptop space, aside from their semi-custom (console) business, and they have made meaningful strides in performance and efficiency that at least keep Windows (and thus Microsoft) in the game now that Apple Silicon M1 has brought Macs to the table as competitive performers.

But - I'm less convinced Microsoft has to copy Apple and design efficient ARM chips in-house in order to remain competitive, at least in the PC business. I think we'll see some shifts in market share from Windows to MacOS, initially in laptops, and the rest will remain to be seen, but Apple should certainly become competitive in other PC areas as they roll out their new lines of CPUs. There are plenty of areas where AMD's performance CPUs remain very competitive, and Windows is still the preferred "mainstream" and "gamer" platform.

[anshumankmr]

AMD?

[edoceo]

Yep, that's the punch line