NYT is still a notch above "You wont believe the history..." or "Your jaw will drop when you find out about...", but they need some hook to make you curious.
> The verdict was still out on social media. One user tweeted "Why do I keep getting these in the mail? Nonsense." Another argued "I quite like these coupons, they're a nice treat."
“This one weird trick you can only use at BB&B”
“10 things you can do with a BB&B coupon. Number 8 will amaze you”
“BB&B managers hate him”
“BB&B coupons considered harmful”
“BB&B coupons are an anti-pattern”
“BB&B coupons now available on npm”
“BB&B coupons with Tensor Flow”
“CSS-only BB&B coupons”
“BB&B coupons in 6 lines of JavaScript”
“Paul Graham on BB&B coupons”