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by elbrodeur 5512 days ago
I'm becoming increasingly viral blind. In the same way banner blindness is decreasing the value of CPM and moving things towards clickthrough, I find myself not clicking on things because they seem viral in nature.

How long until viral blindess spreads to the people who play Farmville? Not long. It's a typical conditioned response; when there are enough false positives to tip your average joe off to the fact that broadcasting to your networks does not produce the desired result, then people will start ignoring hooks like these.

3 comments

Question: What is the next thing most companies will use to market themselves? Banners, emails, and Likes are becomingly increasingly worthless, so where do companies with marketing budgets turn to get customers?

Sounds like a market where people could start making pickaxes now.

I'm not convinced people will start ignoring these kind of shenanigans. I think about how long Windows users have been falling victim to social engineering attacks and can't help but think that this is just a different flavor of them - if they haven't caught the hint yet, I'm not sure that they ever will...
This is a very interesting thought. Things will still go viral, but as users keep getting overloaded with new content, it will be tougher to stand out with the stream of noise.